There is no denying the dominance Romantasy has over publishing culture: The New York Times reported last year that ‘Rebecca Yarros’s ‘Onyx Storm’ Is the Fastest-Selling Adult Novel in 20 Years’

20/15 years ago vampires and emo were all the rage; ow it’s Romantasy and a vague “alternative” fashion without a real subculture behind it.

Some booksellers say the fervor around writers like Yarros and Maas, whose fans turn out for midnight release parties and dress up in elaborate costumes, is something they haven’t seen since the days of “Harry Potter” and “Twilight.” NYT articcle

Romantasy was up for word of the year in 2024

https://corp.oup.com/word-of-the-year/#shortlist-2024

https://www.writersdigest.com/write-better-fiction/what-is-romantasy-anyway

quote from above: I believe a not-insignificant amount of credit can be attributed to the marketing efforts undertaken by indie authors on platforms such as TikTok, where word spreads more efficiently than ever. Not just in terms of speed, but in influencability. Video reviews lend a sort of connection and sense of genuineness that other media simply can’t touch, and TikTok has made consuming that kind of media easier than platforms such as YouTube ever did.

https://www.theguardian.com/books/2024/feb/02/romantasy-literary-genre-booktok

https://romanceandco.substack.com/p/the-era-of-romantasy?utm_campaign=post&utm_medium=web